In This Mall, Holograms Of Disabled People Appear If You Try To Park In Their Space


By: Bird Strategy, Inc.

Originally published on May 1, 2015

More than 30% of the drivers in Russia take disabled parking spaces without caring about the signs on the ground. Dislife, a Russian non-profit organisation, came up with a powerful campaign to stop this inconsiderate behaviour. They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras verified the presence of the disabled sticker on their windshields and if no sticker was detected, the hologram would appear to confront the driver. Watch the stunt in action below :

Agency Y&R Moscow :

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